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Meliá Castilla. Calle del Poeta Joan Maragall 43, 28020 Madrid Comunidad de Madrid, Spain

REGISTRATION FEE for The VinylPlus Sustainability Forum 2018: € 400

A world where rapidly rising population, resource depletion and pollution challenge efforts to sustainably meet human needs. Core challenges include meeting human fresh water and food needs, especially in context of a changing climate. Also healthcare, housing and related infrastructure. Can a hierarchy of needs be identified? If so, how could this help set government and industry policy priorities in the period to 2030? 2050?

What might a shared social vision be? How might it be achieved?

What are the current enablers/disincentives and how can these be better aligned/made consistent with the Sustainable Development Goals (SDGs)? What is required of regulators, industry, investors and civil society?

At the VinylPlus Sustainability Forum 2018, in Madrid, Spain, we will share visions of the potential of PVC to deliver on sustainable prosperity. Highlighting examples of key sectors/products/services, we will develop a compelling narrative of how PVC must be part of the sustainability/circular economy/material efficiency story. Special emphasis in this context will be given to consumer goods.

We will address the adequacy of the current policy framework (EU, global, local) for enabling PVC to play its full potential role in achieving the SDGs.

We will demonstrate how wonderfully PVC meets societal needs. We're waiting to see you in Madrid!



Start: May 16, 2018
End: May 17, 2018

Meliá Castilla, Madrid, Spain

Calle del Poeta Joan Maragall 43
28020 Madrid Comunidad de Madrid

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Account Manager Technology/Product Manager Civils
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    Frans Alferink studied mechanical and civil engineering in The Netherlands. After 10 years of working in material research in the Dutch gas industry he joined Wavin Research and Development as Development manager “Pipe System Applications”. He has been involved in several civil engineering studies in The Netherlands and joined an expert group which established a Pipeline Engineering course. For several years he also lectured the Application and design of Plastics Pipes part in this course.

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Maribel Cansell

Sales Area Manager
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Luis Cediel

General Manager
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    Superior Engineering at ICAI, specialising in mechanics (class of 1979)

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    MBA from IESE (class of 1989)

    Profesional experience in plastic business:

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Aiñe Curran

President & CEO
Vinyl Institute of Canada (VIC)
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    A highly accomplished executive, Aiñe Curran holds the position of President & CEO of the Vinyl Institute of Canada, and the position Chair of the Global Vinyl Council.

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Brigitte Dero

General Manager
ECVM / VinylPlus
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Martina Dlabajová

Member of the European Parliament (MEP)
European Parliament
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President and CEO
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Richard Doyle
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Josef Ertl
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Mark Everard

Associate Professor of Ecosystem Services, University of the West of England (UWE Bristol) and independent consultant
University of the West of England (UWE Bristol), and Pundamilia Ltd
  • Mark Everard

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Timoteo de la Fuente García

Policy officer
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    Timoteo is an Industrial engineer from the Madrid Polytechnic University and has been working over the last five years in the Chemicals Unit of DG GROW (Internal Market, Industry and Entrepreneurship).

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    In relation to the Plastics Strategy Timoteo follows initiatives like the Voluntary commitments as well as Voluntary pledges to boost the uptake of recycled plastics.

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Dick Heinle

Vice President / General Manager
Formosa Plastics Corporation, U.S.A.
Dick Heinle
  • Dick Heinle

    Dick Heinle is tje Vice President/General Manager of Formosa Plastics Corporation, U.S.A., Vinyl Division, headquartered in Livingston, NJ.

    Dick holds a degree in Business Administration, and began his career at Great American Chemical Corporation, a PVC resin and compound company, located in Massachusetts, where he gained experience in quality control, R&D, environmental laboratories, technical services and sales.

    Since joining Formosa in 1981, Dick has held various responsibilities in marketing, logistics, and sales, including segments of Polyolefins and Cholorovinyls, up to his current role as Vice President/ General of Formosa’s Vinyl Division.

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Paul Hohnen

Founder and Principal
Sustainability Strategies
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    An Associate Fellow of London’s prestigious Chatham House think tank, Paul Hohnen is an independent consultant who provides strategic advice to a range of international organisation, business, government and non-profit clients on global sustainable development and corporate social responsibility trends and issues.

    Trained as an international lawyer, Hohnen was closely involved in the 1992, 2002 and 2012 UN sustainability summits, as well as in a wide range of climate change and other global treaties. An expert on responsible business practices, Hohnen has participated in the development and/or roll out of the UN Global Compact, the OECD MNE Guidelines, the Global Reporting Initiative (GRI), and the ISO 26000 Social responsibility guidance.

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Zdenek Hruska

Public Affairs Senior Manager
Zdenek Hruska
  • Zdenek Hruska
    Zdenek Hruska holds an Engineering Diploma in Plastics Technology from the Prague Institute of Chemical Technology; and a PhD in Polymer Chemistry from IMC in Prague. Since joining Solvay in 1991 he held various management positions in Belgium, Germany, and France. In 1999 he moved to Alkor Kunststoffe GmbH in Munich as Development Manager. Since 2004 he had been responsible for the PVC Promotion and Environmental Affairs, first at SolVin France and later at SolVin GmbH & Co. KG, covering Germany and Scandinavia. In 2013 he moved to Brussels, first at SolVin and later at Inovyn as an Advocacy Manager. In January 2016 Zdenek joined the European Council of Vinyl Manufacturers (ECVM) as Public Affairs Senior Manager.
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Matthias Koch

Head of Strategic Marketing
Matthias Koch
  • Matthias Koch

    Matthias joined VEKA AG in 2016 as Head of Strategic Marketing. Since November 2017, when VEKA AG acquired a major share of the leading extrusion company in India. Matthias also manages VEKA’s operations in India.

    Before joining VEKA, Matthias worked for the German-Japanese DMG MORI Group, the market leader in the machine tooling industry. From 2010 – 2013, he managed the merger between DMG and MORI in Europe. From 2013 – 2015 he was the managing director for Australia and New Zealand.

    Matthias studied Industrial Marketing and supply-chain management in Muenster (Germany) and Austin, TX (U.S.). He holds a PhD in Industrial Marketing. In 2015/2016 he worked as a lecturer in Marketing and Management at The University of Melbourne. He has published several articles in the area of Industrial Marketing and Social Marketing.

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Aruna Kumari

General Manager Business Development PVC
Reliance Industries Ltd
Aruna Kumari
  • Aruna Kumari

    Ms Aruna Kumari has done her M. Tech from University Department of Chemical Technology Mumbai.

    She has published two research papers and four articles in National and International journals.

    Aruna has a rich experience in product development, processing of PVC products and techno-commercial analysis during her tenure in the industry. Starting her career with Indofil Chemicals Company (one of the leading additives manufacturers in India), she was involved in development of various processing aids and impact modifiers for PVC.

    Aruna presently works with Reliance Industries Ltd., in the Business Development Group. She works on PVC sustainability and is also the Vice Chairman of Asia Pacific Vinyl Network.

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Sophi MacMillan

Chief Executive
Vinyl Council of Australia
Sophi MacMillan
  • Sophi MacMillan

    Sophi has worked with the Australian PVC sector’s industry association, the Vinyl Council of Australia, since its establishment in 1998. Based in Melbourne, she has been its Chief Executive since 2002. The purpose of the Vinyl Council is to enhance the industry’s opportunities for growth through sustainable development.

    Sophi has been instrumental in the establishment and management of the Australian industry’s PVC Stewardship Program and in developing the Best Practice PVC accreditation scheme for PVC manufacturing, recognised by the Green Building Council of Australia.

    She has also been responsible for initiating a successful recycling program with Australian hospitals for PVC medical waste which is now being adopted in New Zealand and other countries.

    She is a director and recent past Chair of the Asia Pacific Vinyl Network, an association of PVC producers across the Asia Pacific, and an active participant in the Global Vinyl Council.

    Sophi is a member of a number of advisory panels for Australian ecolabels and rating tools, and the Global Product Stewardship Council.

    She has Masters degrees in Environmental Science and Economics.

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Ignacio Marco

General Manager - Iberia
Ignacio Marco
  • Ignacio Marco

    Bachelor in Chemistry from the University Autonoma de Madrid, and MBA from the Instituto de Empresa (IE).

    More than 20 years’ experience in Plastics (most of it in Polyolefins) and seven years’ experience in synthetic rubber. Worked for Exxon for 10 years and for Repsol Chemical for 19 years.

    International experience:
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    Multicultural experience
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    Vast experience in different industry associations (CEFIC, FEIQUE, EPCA, IISRP, Plastics Europe, CIDAPA)

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Lars Meeß-Olsohn

Architect and Designer of Tensile Architecture
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    For more than 15 years Lars Meeß-Olsohn has been working with lightweight structures at the interface of design and engineering.

    With that experience in 2009 he initiated the competence network TEXTILE-ARCHITEKTUR

    The aim is to inform planners and investors extensively about the possibility of building with tensile architecture and innovative textiles/foils.

    Cooperating partners are innovative and experienced manufacturers, processors, engineers and designers with national and international orientation in the field of tensile constructions.

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Jirawadee Pipattanatornkul

General Manager
ASEAN Vinyl Council (AVC)
  • Jirawadee Pipattanatornkul

    Jirawadee has a Master's Degree in Polymers from the Petroleum and Petrochemical College, Chulalongkorn University, and Bachelor's Degree in Industrial Chemistry from King Mongkut University of Technology, North Bangkok.

    She had worked with Vinyl Industry for seven years in various fields like R&D, Technical Services, Sales, Government Liaison and Eco-product development.

    She has been the Assistant General Manager since AVC was established in 2010. She played key roles in a co-research team, worked successfully with an academic to study PVC Life Cycle Assessment for pipe and fitting, Recycled PVC National Database. Jirrawadee was also invited by the authorities to be in the Technical Committee of Industrial National Standard and Eco-label product criteria.

    Currently, as the General Manager, she aspires to continue working together with all supply chain, authorities and NGOs to move forward the sustainability of Vinyl Industry in ASEAN.

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Belén Ramos

Environmental Project Manager
Belén Ramos
  • Belén Ramos

    Master degree in Pharmaceutical Sciences at Salamanca University. Master degree in Food Sciences and Technologies at Burgos University. Master Degree in Environmental Management at the Industrial Organization School (E.O.I. Business School) in Madrid.

    For the last 20 years, she has been working for the biggest consumer organization in Spain, OCU. She has been involved in more than 150 national and international projects as supervisor or project manager, on different environmental domains (waste, water, air quality, chemicals, environmental impact assessment, food sustainability) with different purposes (evaluation, research, education or advocacy). She is used to designing test proposals, writing technical reports as well as disseminating results in the media.

    Member of the Environment Advisory Council at the Spanish Environmental Ministry. OCU representative at different national and international stakeholders’ meetings like the European Food Sustainable Consumption and Production Roundtable, the National Environmental Congress (CONAMA) and some national working groups focused on waste and circular economy.

    Since 2013, she has also been collaborating with the European Commission research program as reviewer and evaluator of EU-funded projects. Furthermore, since 2017, she is the task manager of OCU activities in CIRC-PACK project (Horizon 2020 project,, that aims at a more sustainable, efficient, competitive, less fossil fuel dependent, integrated and interconnected plastic packaging value chain.

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Shigetaka Seki

Executive Director
Vinyl Environmental Council, Japan
Shigetaka Seki
  • Shigetaka Seki

    Shigetaka Seki is the Executive Director of the Vinyl Environmental Council, an association of vinyl resin and monomer manufacturers in Japan.

    Before taking the positon in 2007 he held several senior positions in the Ministry of Economy, Trade and Industry (METI) including that of Director of Chemical Control Division and Counselor for Environmental Affairs, Head of Country Studies Division of the International Energy Agency in Paris, and as Senior Researcher of the International Institute of Policy Studies, founded by former prime minister Nakasone.

    With his background of energy and environment, he served as Review Editor of the IPCC AR4 WGIII, Chapter on Industry.

    He received a Master's Degree from the J.F. Kennedy School of Government, Harvard (MPP '87), another Master's Degree from the Graduate School of the University of Tokyo (Chemistry, 1980) and a Bachelor's Degree from the Waseda University (Chemistry, 1978).

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Arjen Sevenster

Senior Manager
The European Council of Vinyl Manufacturers
  • Arjen Sevenster

    Arjen Sevenster graduated in 1971 as chemical engineer at the University of Mulhouse in France and completed a PhD in physical chemistry in 1974. After one year of post-graduate research at the University of Lancaster (UK) he joined the Shell Group in 1975.

    During his 25 years working for Shell, he held various managerial positions in France, the Netherlands, Hong-Kong and Belgium, dealing with chemical technology and production of various petrochemical products, including lubricating oil additives, solvents, higher olefins, detergents, expandable polystyrene and PVC.

    In 2001 he joined the European Council of Vinyl Manufacturers (ECVM) in Brussels. ECVM’s members are six leading European companies producing PVC resin. As Technical and Environmental Affairs Senior Manager, he is in charge of issues related to health, safety and environment. This includes active involvement in VinylPlus, the association managing the sustainability Voluntary Commitment of the PVC Industry. One of the key commitments of VinylPlus is to develop the recycling of PVC. He is also managing the Building and Construction activities of PlasticsEurope, the association of plastic raw materials manufacturers.

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Nilgün Tas

Chief and Deputy Director
Industrial Resource Efficiency Division, Department of Environment, UNIDO
  • Nilgün Tas

    Nilgün Tas is the Chief for the Industrial Resource Efficiency Division and Deputy Director of the Department of Environment, UNIDO. She also leads UNIDO’s cross-departmental team for circular economy.

    As a private sector development specialist with over 30 years of experience, Nilgün held various positions as Chief for Competitiveness, Business Environment and Industrial Upgrading Unit, Chairperson of the Gender Mainstreaming Steering Committee, UNIDO Representative in Vietnam and Chief/Senior Technical Advisor for various UNIDO, UNDP, OECD and TIKA projects since 1996.

    Previously, Nilgün was the Vice President of the Small and Medium Enterprise Development Administration (KOSGEB) in Turkey; a founder and Board Member for the Turkish Credit Guarantee Fund Company (KGF), and a founding team member of the Turkish International Cooperation Agency (TIKA). In her capacity as Projects and Programmes Coordinator of TIKA, she deployed funding for technical assistance projects in the NIS countries and helped set up the OECD Ankara Tax Training and the Istanbul Private Sector Development Centers for training tax officers, government officials, and entrepreneurs from the NIS.

    Nilgün holds undergraduate and graduate degrees in engineering and a master’s degree in business administration.

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Paz Valiente

Environmental and Mobility General Coordinator
Madrid City Council
Paz Valiente
  • Paz Valiente

    Degree in Biology and Senior Civil Servant of the Central State Administration of Spain. Paz has had her professional career at the Ministry of Economy and Finance, the Ministry of Commerce, the World Bank, the Spanish Office for Climate Change (Ministry of Environment) and at the Madrid City Council.

    Currently acting as Environmental and Mobility General Coordinator at the Madrid City Council, Paz is in charge of coordinating the General Directorates responsible for air quality; climate change; environmental assessment; water management; waste management; parks and green areas; and Mobility Management.

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Anders Wijkman

Club of Rome
  • Anders Wijkman

    Anders Wijkman is co-president, since 2012, together with Professor Ernst von Weizsäcker, of the global think tank Club of Rome. In 2017 Anders was appointed chairman of the Governing Board of Climate-KIC, a major public-private partnership at EU level for the promotion of innovation of a low-carbon society. Since 2015 Anders is a member of the International Resource Panel (IRP), a UN appointed expert body, ”to build and share the knowledge needed to improve the use of our resources worldwide”. The Panel´s goal is to steer us away from over-consumption, waste and ecological harm to a more prosperous and sustainable future.

    In 2015 Anders, with co-author Kristian Skånberg, published a report on Circular Economy, with a focus on societal benefits by moving towards a more circular economy. The main findings were that the benefits in terms of lower carbon emissions and new jobs would be significant. Altogether eight European economies were analysed, the Czech Republic, Finland, France, the Netherlands, Norway, Poland, Spain and Sweden. Translations were made into five languages.

    In 2017 Anders, with co-author Ernst von Weizsäcker, published ”Come On – Capitalism, Short-termism, Population and the Destruction of the Planet”. Anniversary in 2018 of the Club of Rome. It is a follow-up to the Club of Rome’s landmark report “The Limits to Growth”, published in 1972.

    Anders is also chair of the Association of Recycling Industries in Sweden, member of the board of SIDA (the Swedish International Development Authority), member of the Royal Swedish Academy of Sciences and the Royal Swedish Academy of Agriculture and Forestry and one of the members of the World Future Council.

    In 1992 Anders was appointed Director General of SAREC – the Swedish Agency for Research Cooperation with Developing Countries. SAREC was providing support to research capacity building in some twenty developing countries.

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Justin J. Zeulner

Chief Operating Officer
Green Sports Alliance
  • Justin J. Zeulner

    Justin J. Zeulner, Chief Operating Officer and founding Board Member of the Green Sports Alliance (GSA), is a foremost leader in the movement to green professional sports worldwide.

    Zeulner has guided the GSA in reaching critical mass and major influence within the sports industry by leading professional teams, venues, colleges, and leagues across the nation to enhance their environmental performance while mitigating carbon impacts.

    Prior to joining the Green Sports Alliance, Zeulner was a Senior Project Developer at Vulcan, Inc., the investment and innovation company founded by Paul G. Allen. In this role, he was responsible for integrating human behavior and value changes through progressive public engagement and campaign development, conserving important species, improving ocean health, and reducing the impacts of climate change.

    Zeulner also formerly served as Senior Director of Sustainability and Public Affairs for the Portland Trail Blazers from 1999 to 2014. In this position, Zeulner established the first known scope III carbon footprint assessment in professional sports, and implemented a corporate sustainability charter and progressive environmental policies on behalf of the organization. These efforts resulted in the first and only LEED Gold existing building in professional sports worldwide.

    Additionally, Zeulner led several environmental campaigns, in addition to developing and patenting the GreenDrop Recycling Stations to help achieve landfill diversion goals and activate fan engagement. These stations are now used by sports teams, venues, and colleges across the U.S. Always willing to share his knowledge and advance organizational change, Zeulner has addressed numerous institutions, such as the Wharton School of Business and The Commonwealth Club of California, on the economics of sports greening; and delivered public testimony on the subject at the federal level, including the White House.

    A graduate of the University of Oregon with a Master’s degree in Business Administration, Zeulner is a native of Portland, Oregon.

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