Skip to main content


REGISTRATION FEE for The VinylPlus Sustainability Forum 2018: € 400

The sixth edition of the VinylPlus Sustainability Forum in Madrid, Spain, on the 16th and 17th May 2018 will have the theme “Meeting Societal Needs”.

Population growth is a major issue worldwide. Our society is facing, and will continue to face, critical challenges to fulfill basic societal needs in many areas such as infrastructure, water and energy supply, food, medical care for the ageing population etc.

The 2018 Forum will explore how industry can provide concrete and sustainable solutions and contribute to human wellbeing. The focus will be on policy frameworks and agreements by governments, political groups and industries to identify drivers that will incentivise businesses and their alignment with the UN Sustainable Development Goals (SDGs).

On the way to a more sustainable society we need high quality and affordable products which are accessible to a large segment of the population. The whole value chain must work together to provide quality and durable products which, at the end of their useful life, can be recycled and re-introduced back into the economy for the benefit of the consumer and society as a whole. Here the role of industry voluntary commitments such as VinylPlus is crucial.

We look forward to welcoming you at the VinylPlus Sustainability Forum 2018 and sharing the many emerging opportunities for the PVC industry to contribute to the impending “societal needs”.


Start: 16 May 2018
End: 17 May 2018

Meliá Castilla, Madrid, Spain

Calle del Poeta Joan Maragall 43
28020 Madrid Comunidad de Madrid


Rüdiger Baunemann

Director General
PlasticsEurope Deutschland e. V.
Rüdiger Baunemann
  • Rüdiger Baunemann

    Dr. Baunemann studied at University Gießen and holds a Doctorate in heavy metal toxicology. From 1989 he worked for Verband der Kunststofferzeugende Industrie e.V. (now PlasticsEurope Deutschland e.V.)

    Between 1989 and 1995 he was a technical expert in the Business Unit, Plastics and Environment. From 1995 he was Head of Business Unit “Plastics and Consumer”. In 2011 Rudiger became Director General, PlasticsEurope Deutschland and Regional Director Central Europe of PlasticsEurope.

    Read more

Delanie Bezuidenhout

The Southern African Vinyls Association (SAVA)
  • Delanie Bezuidenhout

    After serving the Plastics Industry as Sustainability Manager of Plastics SA for four years, Delanie Bezuidenhout was appointed as the CEO of the Southern African Vinyls Association on 1 March 2011.

    Delanie is passionate about guiding the plastics industry to accepting its environmental responsibility, educating the general South African public on plastics as a material of choice and providing leadership and guidance to the PVC industry throughout the implementation of its Product Stewardship Programme.

    Delanie has always had a passion for nature and is a qualified junior nature conservationist. Delanie has a BA in Psychology from the University of Stellenbosch from 1994 – 1996 and in 2004 completed a post-graduate diploma in Marketing Management and Marketing Research at the University of South Africa. In 1997 she joined the South African Navy as an Intelligence Officer. After serving the SA National Defence Force for eight years and attaining the rank of Lieutenant Commander, she decided to move to the private sector.

    Delanie is also an avid mountain biker and swimmer and has participated in various open-water swimming events. She is married to Marius and mother to two beautiful girls.

    Read more

Luis Cediel

Director General
la Asociación Española de Industriales de Plásticos (ANAIP)
Luis Cediel

Aiñe Curran

President & CEO
Vinyl Institute of Canada (VIC)
  • Aiñe Curran
    A highly accomplished executive, Aiñe Curran holds the position of President & CEO of the Vinyl Institute of Canada, and steps into the position of Chair of the Global Vinyl Council in May, 2017. Earning her Bachelor of Arts Degree in English Literature from McMaster University in Ontario, Canada, Aiñe lists French Immersion at L’Université de Montpellier, France, a business internship with Canon Inc. Tokyo, Japan, and a graduate of The Women’s School of Political Campaign Management at Yale University as only several of her academic accomplishments. Ms. Curran began her career in the Government and Public Relations industry with Rogers Communications; Canada’s largest media corporation. As producer and moderator of several television programs including “The Business File”, and “Politically Speaking”, both public advocacy programs contributed to Ms. Curran’s eventual reputation as a Canadian leader in communications and advocacy management. Having also represented global organizations as The Salvation Army in Tanzania Africa to the crisis communications management for Arthur Andersen Canada through the global Enron crisis, Ms. Curran’s leadership experience extends from grassroots activism to global positioning tactics. Residing in Donegal, Ireland until 2014 when she accepted the position of Director General - Issues Management for the plastics Industry in Canada, Ms. Curran went onto later accept the role of President and CEO for the Vinyl Institute of Canada in January 2016. In September of 2016 she launched “The Sensible Environmentalist” video Master Class series featuring Greenpeace Co-Founder, Dr. Patrick Moore. The series expands on vinyl industry advocacy on subjects of C02, natural gas, fracking, vinyl, and the soon to be released episode on “Activist Campaigns in America”. Ms. Curran is on the board of the Canadian Council of Sustainable Industries which is the leading association for Sustainable development for manufacturing in Canada. Ms. Curran is a cyclist, recreational boxer, recreational writer of fiction, and a perpetual optimist. She resides in Niagara Falls, Canada.
    Read more

Brigitte Dero

General Manager
ECVM / VinylPlus
Brigitte Dero
  • Brigitte Dero

    Dr. Brigitte Dero holds a PhD in Sciences (Molecular Biology) from the University of Brussels (ULB) in Belgium. Early in her career she worked for a special programme of the World Health Organisation on tropical diseases before moving to the metals industry to work in the occupational health, safety and environment arenas and, subsequently, on waste management and recycling.

    In June 1999 she joined the European Chemical Industry Council to manage the plastic additives sector groups , PVC stabilisers, plasticisers, flame retardants, antioxidants and food contact additives.

    In December 2011 Brigitte became general manager of the European Council of Vinyl Manufacturers (ECVM).

    In January 2014 she became general manager of VinylPlus the umbrella under which 200 companies from the PVC value chain (resin, chemical additives, and plastic converters) work together to increase the sustainability performance of PVC.

    In 2012 she registered VinylPlus in the UN Registry of Commitments and engaged VinylPlus with UNEP/UNIDO. IN 2013, VinylPLus became a member of the UNIDO/UNEP Green industry platform, a global high-level, multi-stakeholder partnership to mobilise action on Green Industry around the world.

    She is Belgian, married and has two sons. Brigitte is passionate about science & sustainability, women in chemistry & education. She supports the ‘Women in Green industry chapter’ of UNIDO/UNEP.

    Read more

Richard Doyle

President and CEO
Vinyl Institute
Richard Doyle
  • Richard Doyle
    Dick Doyle is the President and CEO of the Vinyl Institute, the national trade association representing major vinyl resin manufacturers throughout North America. The Vinyl Institute serves as the collective voice for the vinyl industry; engaging stakeholders throughout the vinyl value chain in expanding key markets, advocating industry priorities with government, communicating the benefits of vinyl, and promoting the life-cycle benefits of vinyl products. Dick has served in this capacity at the Vinyl Institute since 2011. Prior to joining the VI, Dick served as the President of the International Sleep Products Association, an organization representing 750 mattress manufacturers and their suppliers in 22 countries. Dick worked for 18 years at the American Chemistry Council where among other assignments he led Responsible Care, an internationally recognized award-winning environmental, health and safety initiative that produced substantial performance improvement throughout the chemical industry. Dick is the Past Chair of the National Association of Manufacturers Council of Manufacturing Associations, a member of the Chamber of Commerce’s Committee of 100, and Board Member of the Wildlife Habitat Council. Dick was recently appointed Chair of the Global Vinyl Council. He is married to his wife Jackie of 34 years, the father of two wonderful young adults, Sean and Christie, and a beautiful grandson, James Doyle.
    Read more

Josef Ertl

Member of the Advisory Board
Vinnolit GmbH & Co. KG
Josef Ertl
  • Josef Ertl

    Obtaining a degree and doctorate in chemistry, Dr Josef Ertl began his professional career at Hoechst AG. After assignments in research, development and production in various staff functions, he became global production manager for inorganic chemistry in the Hoechst Group before assuming overall responsibility for the chlorine chemistry business. He played an active role in restructuring the chemical business at Hoechst.

    Dr Ertl joined Vinnolit in 1998 where he led the business units Monomers and Thermoplastics. In 2001, he joined the Management Board and as Managing Director and CEO led the transformation of Vinnolit into a global market leader in specialty PVC. Since November 2015, Dr Ertl consults Vinnolit as a Member of the Advisory Board, supporting the company in its strategic development.

    Engaging actively in various roles in the trade bodies of the European plastics industry and German chemical industry, Dr Ertl served as the Chairman of Vinyl 2010 and VinylPlus, the association putting into practice the Voluntary Commitment of the European PVC industry to sustainable development, from 2006 to 2008 and in 2011, and since April 2016 in the same function again.

    Read more

Mark Everard

Associate Professor of Ecosystem Services, University of the West of England (UWE Bristol) and independent consultant
University of the West of England (UWE Bristol), and Pundamilia Ltd
  • Mark Everard

    Dr Mark Everard has been involved in sustainable development since the late 1970s. During this time, he has worked variously in academia, Government and the regulatory sector, industry and NGOs, advancing both the theory and practical application of sustainable development. Currently, Mark combines roles as Associate Professor of Ecosystem Services at the University of the West of England (UWE Bristol) with independent work as a consultant, author and broadcaster. In these roles, Mark has advised governments on strategic sustainable development issues in the UK and across Europe, in South Africa, east Africa, China and Sri Lanka.

    Dr Everard is an expert in systems thinking and its application to a diverse range of sustainable development challenges. Many of these revolve around water – its ecology, uses and management, having played a leading role in development and practical application of ecosystem services. He has also been a leading thinker in sustainable resource cycles, including pioneering work with the PVC and wider plastics industry, and is not afraid to challenge established orthodoxies when justified by science.

    In addition to his research, advocacy and policy development work, Mark is also a frequent contributor to printed media, TV, radio and public presentations. He is also the author of twenty-three books addressing ecosystems, ecosystem services, sustainable resource use and fishes. Also a wildlife photographer and occasional musician, Mark is inspired by his diverse activities to advance the appreciation and regeneration of ecosystems vital for sustaining wildlife and people – our basic needs, economic activities and broader dimensions of ‘quality of life’, in a highly interdependent way. Also in recognition that all human activities, ranging from what we eat and excrete to our diverse industries and resource-use habits, also operate integrally with supportive ecosystems with which we need urgently to develop more synergistic and sustainable interactions.

    Read more

Zdenek Hruska

Public Affairs Senior Manager
Zdenek Hruska
  • Zdenek Hruska
    Zdenek Hruska holds an Engineering Diploma in Plastics Technology from the Prague Institute of Chemical Technology; and a PhD in Polymer Chemistry from IMC in Prague. Since joining Solvay in 1991 he held various management positions in Belgium, Germany, and France. In 1999 he moved to Alkor Kunststoffe GmbH in Munich as Development Manager. Since 2004 he had been responsible for the PVC Promotion and Environmental Affairs, first at SolVin France and later at SolVin GmbH & Co. KG, covering Germany and Scandinavia. In 2013 he moved to Brussels, first at SolVin and later at Inovyn as an Advocacy Manager. In January 2016 Zdenek joined the European Council of Vinyl Manufacturers (ECVM) as Public Affairs Senior Manager.
    Read more

Aruna Kumari

General Manager Business Development PVC
Reliance Industries Ltd
Aruna Kumari
  • Aruna Kumari

    Ms Aruna Kumari has done her M. Tech from University Department of Chemical Technology Mumbai.

    She has published two research papers and four articles in National and International journals.

    Aruna has a rich experience in product development, processing of PVC products and techno-commercial analysis during her tenure in the industry. Starting her career with Indofil Chemicals Company (one of the leading additives manufacturers in India), she was involved in development of various processing aids and impact modifiers for PVC.

    Aruna presently works with Reliance Industries Ltd., in the Business Development Group. She works on PVC sustainability and is also the Vice Chairman of Asia Pacific Vinyl Network.

    Read more

Sophi MacMillan

Chief Executive
Vinyl Council of Australia
Sophi MacMillan
  • Sophi MacMillan

    Sophi has worked with the Australian PVC sector’s industry association, the Vinyl Council of Australia, since its establishment in 1998. Based in Melbourne, she has been its Chief Executive since 2002. The purpose of the Vinyl Council is to enhance the industry’s opportunities for growth through sustainable development.

    Sophi has been instrumental in the establishment and management of the Australian industry’s PVC Stewardship Program and in developing the Best Practice PVC accreditation scheme for PVC manufacturing, recognised by the Green Building Council of Australia.

    She has also been responsible for initiating a successful recycling program with Australian hospitals for PVC medical waste which is now being adopted in New Zealand and other countries.

    She is a director and recent past Chair of the Asia Pacific Vinyl Network, an association of PVC producers across the Asia Pacific, and an active participant in the Global Vinyl Council.

    Sophi is a member of a number of advisory panels for Australian ecolabels and rating tools, and the Global Product Stewardship Council.

    She has Masters degrees in Environmental Science and Economics.

    Read more

Jirawadee Pipattanatornkul

General Manager
ASEAN Vinyl Council
Jirawadee Pipattanatornkul

Belén Ramos

Environmental Project Manager
Belén Ramos
  • Belén Ramos

    Master degree in Pharmaceutical Sciences at Salamanca University. Master degree in Food Sciences and Technologies at Burgos University. Master Degree in Environmental Management at the Industrial Organization School (E.O.I. Business School) in Madrid.

    For the last 20 years, she has been working for the biggest consumer organization in Spain, OCU. She has been involved in more than 150 national and international projects as supervisor or project manager, on different environmental domains (waste, water, air quality, chemicals, environmental impact assessment, food sustainability) with different purposes (evaluation, research, education or advocacy). She is used to designing test proposals, writing technical reports as well as disseminating results in the media.

    Member of the Environment Advisory Council at the Spanish Environmental Ministry. OCU representative at different national and international stakeholders’ meetings like the European Food Sustainable Consumption and Production Roundtable, the National Environmental Congress (CONAMA) and some national working groups focused on waste and circular economy.

    Since 2013, she has also been collaborating with the European Commission research program as reviewer and evaluator of EU-funded projects. Furthermore, since 2017, she is the task manager of OCU activities in CIRC-PACK project (Horizon 2020 project,, that aims at a more sustainable, efficient, competitive, less fossil fuel dependent, integrated and interconnected plastic packaging value chain.

    Read more

Shigetaka Seki

Executive Director
Vinyl Environmental Council, Japan
Shigetaka Seki
  • Shigetaka Seki
    Shigetaka Seki is the Executive Director of the Vinyl Environmental Council, an association of vinyl resin and monomer manufacturers in Japan. Before taking the positon in 2007 he held several senior positions in the Ministry of Economy, Trade and Industry (METI) including that of Director of Chemical Control Division and Counselor for Environmental Affairs, Head of Country Studies Division of the International Energy Agency in Paris, and as Senior Researcher of the International Institute of Policy Studies, founded by former prime minister Nakasone. With his background of energy and environment, he served as Review Editor of the IPCC AR4 WGIII, Chapter on Industry. He received a Master's Degree from the J.F. Kennedy School of Government, Harvard (MPP '87), another Master's Degree from the Graduate School of the University of Tokyo (Chemistry, 1980) and a Bachelor's Degree from the Waseda University (Chemistry, 1978).
    Read more

Nilgün Tas

Chief and Deputy Director
Industrial Resource Efficiency Division, Department of Environment, UNIDO
Nilgün Tas
  • Nilgün Tas

    Ms. Nilgün Tas is the Chief of the Industrial Resource Efficiency Division in the Department of Environment, UNIDO and leads the cross-departmental team for circular economy. She is a private sector development specialist with over 32 years of experience.

    Nilgün held various positions at UNIDO as Chief for Competitiveness, Business Environment and Industrial Upgrading Unit, Chairperson of the Gender Mainstreaming Steering Committee, UNIDO Representative in Vietnam and Chief/Senior Technical Advisor for various UNIDO, UNDP, OECD and TIKA projects since 1996.

    Previously, Nilgün was the Vice President of the Small and Medium Industry Development Administration in Turkey, and a founder and Board Member for the Turkish Credit Guarantee Fund Company, a founding team member of the Turkish International Cooperation Agency, where she helped set up the OECD Ankara Tax Training and the Istanbul Private Sector Development Centers.

    Nilgün holds undergraduate and graduate degrees in engineering and a master of business administration.

    Read more

Cathy Wang

Vice President
Cathy Wang
  • Cathy Wang
    Cathy WANG has Polymer Science education background, 4 years in Chemical Institute of China Academy as assistant researcher, 12 years working experience in Plastic market in international company. She joined Yunnan Zhengbang a local chinese Company as Vice President and focus on marketing strategy and technical coordinate in order to support China local clients to optimize process and product upgrade via tight interaction and technical support from international suppliers of raw material and additives. She is also Project Coordinator for WPC program, aiming at supporting a sustainable market development of PVC industry in China.
    Read more

Anders Wijkman

Club of Rome
  • Anders Wijkman

    Anders Wijkman is co-president, since 2012, together with Professor Ernst von Weizsäcker, of the global think tank Club of Rome. In 2017 Anders was appointed chairman of the Governing Board of Climate-KIC, a major public-private partnership at EU level for the promotion of innovation of a low-carbon society. Since 2015 Anders is a member of the International Resource Panel (IRP), a UN appointed expert body, ”to build and share the knowledge needed to improve the use of our resources worldwide”. The Panel´s goal is to steer us away from over-consumption, waste and ecological harm to a more prosperous and sustainable future.

    In 2015 Anders, with co-author Kristian Skånberg, published a report on Circular Economy, with a focus on societal benefits by moving towards a more circular economy. The main findings were that the benefits in terms of lower carbon emissions and new jobs would be significant. Altogether eight European economies were analysed, the Czech Republic, Finland, France, the Netherlands, Norway, Poland, Spain and Sweden. Translations were made into five languages.

    In 2017 Anders, with co-author Ernst von Weizsäcker, published ”Come On – Capitalism, Short-termism, Population and the Destruction of the Planet”. Anniversary in 2018 of the Club of Rome. It is a follow-up to the Club of Rome’s landmark report “The Limits to Growth”, published in 1972.

    Anders is also chair of the Association of Recycling Industries in Sweden, member of the board of SIDA (the Swedish International Development Authority), member of the Royal Swedish Academy of Sciences and the Royal Swedish Academy of Agriculture and Forestry and one of the members of the World Future Council.

    In 1992 Anders was appointed Director General of SAREC – the Swedish Agency for Research Cooperation with Developing Countries. SAREC was providing support to research capacity building in some twenty developing countries.

    Read more